Sports Manager / Analyst

What is this career?

Sports managers handle teams, leagues, sponsorships, events and athlete careers — sports without playing professionally.

What does this professional do?

Manages operations, negotiates sponsorships, plans tournaments and analyses team performance data.

Who may enjoy this career?

Students who love sports, are organised and business-minded, and enjoy working behind the scenes.

What to do after Class 12

Any stream in Class 11–12, then BBA/BA + Master's/certifications in Sports Management.

Course duration

3 years UG (+2 PG optional)

Approximate fees

₹2,00,000–₹6,00,000 per year — verify per institute

Further study

MBA, analytics specialisation.

Subjects to consider after Class 10

• Any stream; Maths/Stats helpful for analytics

Available courses

• BBA Sports Management
• MBA Sports Management
• Sports analytics certifications

Entrance examinations

College options

• Symbiosis (SSSS Pune)
• IISM Mumbai
• Loughborough (abroad)

Career opportunities

• Leagues & franchises
• Sports marketing agencies
• Federations
• Sports tech startups

Alternative careers